Ultimark Products LLC, manufacturers and distributors of Denorex™ dandruff shampoo, announced today that legendary NFL coach Jimmy Johnson will return as the Denorex spokesperson and re-launch the iconic brand.
Jimmy Johnson, a commentator for Fox NFL Sunday Pre-game show did commercials for Denorex back in 1996 and has been using Denorex ever since. “Everyone jokes about my hair, but the secret is I have been using Denorex for years. It really works at fighting dandruff while keeping my hair shiny and looking good.”
Jimmy Johnson, who is best known for his consecutive Super bowls wins and most recently a contestant on CBS’s Survivor, will be featured in upcoming Denorex commercials and print ads. “When we bought Denorex a year ago we knew we had to bring Jimmy Johnson back. We needed to let consumers know that Denorex is an effective dandruff shampoo that not only controls dandruff, but keeps hair looking thick and shiny; who better to demonstrate that than Jimmy Johnson,” said Chris Dominello, President and CEO of Ultimark Products. “Consumers will see new advertising as well as a new Denorex line extension that will be the first for the brand in five years.”
Denorex is safe for color-treated or permed hair, and will not yellow, gray, or silver hair. Not only does Denorex prevent itching, scaling, and embarrassing flaking associated with psoriasis, seborrheic dermatitis, and dandruff, it also contains conditioners with Pro-vitamin B-5 that gives hair a healthy look and feel. Denorex Extra-Strength contains 3% Salicylic acid and Denorex Therapeutic contains 2.5% Coal Tar, both of which are active ingredients that help to eliminate dandruff and help to keep it from coming back. Denorex satisfies consumers that want or need a dandruff shampoo and a conditioner all in one.
Denorex is available in most major retailers and pharmacies that carry therapeutic shampoos. It is currently available in Extra-Strength and Therapeutic strength. Debuting in early 2011 Denorex will be launching a new dandruff treatment system that is recommended by dermatologist.
Ultimark Products, LLC is located in Plymouth Meeting, PA. Ultimark Products specializes in the acquisition, development, and strategic marketing of consumer products. Ultimark Products has multiple product distribution channels throughout North America including: electronic retailing, direct to consumer, and major retailers.
Johnson has won a college national championship with the University of Miami, won two Super Bowls with the Dallas Cowboys, and has also coached with the Miami Dolphins. Johnson is now an NFL commentator for Fox.
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